Change at Burger King
Apparently these changes were made after consultations with the Humane Society of the United States (HSUS) and People for the Ethical Treatment of Animals (PETA), although the company notes that it was ultimately an internal decision. You can find the HSUS and PETA reactions here and here. Burger King's announcement follows that of Wolfgang Puck a week or so ago, although the former is expected to have much more of an impact on producers' practices. Perhaps the most interesting aspect of this story involves the contrast between Burger King's current marketing (think of their tv commercials linking manhood and meat consumption, for example) and this animal welfare initiative. As a corporate spokesman noted, it is not likely that the company will trumpet this decision: “I don’t think it’s something that goes to our core business.” I agree: I'd imagine that Burger King's customers generally don't think much about animal welfare as they are chomping into their "Enormous Omelet Sandwich" (above), which contains two slices of cheese, two eggs, three strips of bacon, and a sausage patty.