In what appears to be a case of real life imitating The Simpsons
, the McDonald's corporation had its advertising agency create a fake organization, The Boneless Pig Farmers Association of America
, as part of an effort to get the public to petition to save the McRib sandwich. As you may recall, in the episode "I'm Spelling as Fast as I Can," Krusty Burger released a "Ribwich" sandwich, but only on a temporary basis:
Krusty: Listen, about the Ribwich. We won't be making them anymore. The animal we made them from is now extinct.
Homer: The pig?
Otto: The cow?
Krusty: You're way off. Think smaller...think more legs.
The farewell tour for the fictional (and presumably insect-derived) Ribwich was 'borrowed' by McDonald's for its viral marketing campaign to create buzz about the McRib. It was a surprise to me to learn that the McRib sandwich, with its pressed-on 'bones', really does seem to have a cult-like following. There's a pretty interesting article in the Columbia Missourian
) speculating about what's in the McRib and addressing its mysterious appearance and disappearance, in case you want to know more. A blogger "deconstructs" the McRib here
, with photos and ingredient lists. Finally, if you are really bored, the BPFAA has a myspace page
, with suspiciously few friends. Perhaps the McRib isn't really all that popular, or, alternatively, its consumers aren't online all that much. I, of course, can't believe I just spent fifteen minutes of my life writing about the McRib...
Labels: fast food, pork, television